Publicity has always been a powerful tool in the wedding industry, but in a world increasingly driven by metrics and visibility, the real question is: How do you measure its success?
That’s exactly what I dive into in my latest guest blog for DWP Insider, where I break down the metrics that matter most when it comes to wedding PR.
From traffic and inquiries to SEO strength and brand recognition, we explore how visibility isn’t just about getting the spotlight—it’s about aligning that spotlight with your goals.
What You’ll Learn:
- Why backlinks from high-authority publications can boost your rankings
- How Google indexing and searchability are just as important as the initial feature
- Why “vanity metrics” like likes and shares are only part of the story
- What to look for when tracking inquiries and conversions from press
As a wedding PR strategist, I’m passionate about helping event professionals build long-term visibility through intentional media placements—not just one-time features. Through OFD Consulting, I work with wedding and event professionals around the world to craft strategic publicity campaigns that align with their brand, goals, and growth stage.
For those looking for ongoing support, our OFD Collective membership offers access to editorial calendars, pitch templates, and a direct line to media opportunities—perfect for wedding pros who want to stay consistently visible.
PR is often misunderstood as a quick win, but when it’s done with strategy, it becomes a long-term asset—fueling SEO, credibility, and ultimately, trust with your ideal audience.
I’m grateful to DWP Insider for the opportunity to share this perspective. You can read the full guest blog here.
